MARCH PROGRAM - AD EQUIVALENCIES: ARE WE TRIVIALIZING PR'S TRUE VALUE?

03/21/12

SAVE THE DATE

Today, many professionals continue to define their public relations success by measuring column inches, impressions, airtime, and promotional exposure against advertising equivalencies. Some argue the value of an editorial placement far outweighs an advertisement, yet the industry has struggled to break away from this accepted standard of valuing our effort. Are we as an industry trivializing our true public relations worth?  Or are ad equivalencies the best yardstick to measure our success?

A panel of public relations/marketing professionals tackle this important topic and discuss measurement techniques and solutions.

Save the date and come back to this site soon for details on panel speakers, location and pricing.


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